How it works

We sit with you and write what kind of company, what size, where, and what has to be true about them for a conversation to be worth anyone's time. It becomes a document under version control, so the question of why we wrote to someone always has an answer.

The system finds companies that match the profile, fills in public business information about them, and scores each one against a written rubric. Only the top band gets outreach. Each address is graded: published on the company's site, verified with its mail server, or guessed from a pattern. We never send to a guess.

Outbound runs from its own subdomain with 5 to 10 mailboxes and its own DNS records. Each mailbox warms for 6 to 8 weeks on a measured ramp. Reputation is read continuously and sets how much each account may send that day.

The first message is plain text with no links, short enough to read on a phone. A healthy mailbox sends around 60 messages a day, so a full set reaches 300 to 600 a day. Each campaign runs as an experiment, measured per message, segment and sequence against real Gmail and Outlook.

Someone who never opened gets one nudge on day 3 and another on day 8. Someone who opened and did not reply gets a different message. Someone who replied leaves the sequence at once.

Each reply is classified: interested, not now, wrong person, has a question. For an interested reply the agent can send the information the person asked for, request details your team needs, or offer a booking link.

At the moment a reply is classified as interested, your team gets it in Slack on their phones, in the CRM, and on a shared calendar, with enough context to call within 60 seconds.