Prospect data with evidence
B2B lead generation
A list is not a database. A base where every address carries its evidence is.
Lead generation usually means buying names. A purchased list has no provenance: nobody can say where an address came from or when it was last true, and sending to it is how a warmed domain loses its reputation in a week.
In outbound engineering the base is built from your ideal customer profile. Companies are found in public directories, company sites and commercial sources you already license, scored against a written rubric, and every field keeps its source. Addresses are graded: published on the company's site, verified by its mail server, or inferred from a pattern. Only the first two are ever sent to.
On one live engagement that discipline produced 1,048 companies keyed, 2,320 area mailboxes and 1,120 named people graded, before the first message went out. The numbers are on the proof page with the file they were read from.
The client watches the base fill in a shared board as it happens, not in a spreadsheet at the end.
Questions
Where does the data come from?
Company websites, public directories and commercial sources, gathered from the profile. LinkedIn is used by a person on a licensed seat at a human pace, never by bulk export. Every record keeps its source.
How is an address verified?
By asking the receiving mail server whether the mailbox exists, checked against a decoy address so that catch-all domains are not mistaken for confirmations. A probe that comes back undetermined stays undetermined.
Terms and pages this builds on
This page is part of outbound engineering, the practice of running B2B outbound as a measured system.
Bring your ideal customer profile. Leave with a plan for the first eight weeks.
Three screens, then thirty minutes with the person who builds the system. If outbound is not worth running for you, you hear that too.
Get your planAlready running outbound? Say so and we start from your deliverability numbers.