Glossary
Scoring rubric
A scoring rubric is a written scale, one to ten, that ranks each company against the ideal customer profile and decides which band gets outreach.
Every company in the base gets a score. The rubric is a document, not a feeling: it names what earns points, such as size, proximity, industry fit and buying signals, and where the bands fall. The top band gets outreach, the middle band gets nurture, and the rest is set aside.
Because the rubric is written, the same company scored twice gets the same number, and a change to the rubric is a change everyone can see. It is the difference between a base and a pile.
The plan on this site applies the same idea to itself: four short answers carry points, the points make a band, and the band decides the route on the last screen.
Questions
Who writes the rubric?
We draft it from the profile and the client edits it. It lives in the shared board, so the sales team can always see why a company is in the top band.
Related terms and pages
This term belongs to the outbound engineering glossary. The practice is defined on the category page.
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